Social Media Marketing - IM Applied SEO

Why Social Media Marketing is Important

Most websites and ad campaigns make for an effective form of push marketing, but in many cases lack the two-way engagement that can be attained through social media. Utilising social media platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest can be an effective strategy to get people to talk about, share and interact with your products, services or brand.

A well implemented social media strategy could see your offering go viral. This means that other people are promoting your business or offering rather than you yourself. People trust other people’s recommendations more than they trust ads, so having a sound social media strategy in place can yield impressive results.

Targeting Your Ideal Audience through Social Media Marketing

You know that as a company offering a product or service, it is important to identify the ideal customer or client that you should target. Once you have established this, you will want to reach out to your target audience right there where they spend their time.

On a broader level, you will need to decide which social media platforms are best suited to target your audience.

For instance, for a company offering a business-to-business service, LinkedIn might be a logical choice, whereas Facebook may be a more suitable platform for a company selling educational products to homeschooling moms.

While it may benefit you to market on more than one social media platform in some instances, the good news is that you don’t need to market on every social media platform, saving you both time and money.

On a more granular level, social media platforms have made it relatively easy to target a very specific audience based on geographic location, interests, company profiles, etc.

This means that now you can get the best possible return out of your marketing budget by ensuring that your ad is placed in front of your target audience only.

Social Media Marketing Makes it Easy To Track Results

Most social media platforms have built-in data-driven tracking that makes it easy to track your customer journey from the time they click on your ad to the action they take on your website.

So, as an example, if you have an eCommerce site that sells software and you run an ad on Facebook, you can track the number of people that see your ad, click through to your landing page, add products to the cart, checkout, and finally, complete a purchase.

In this way you can track how much money you need to spend to secure a purchase and decide whether it would be profitable to scale or, conversely, if you need to stop the ad to cut your losses.

It also allows you to quickly identify where you are experiencing customer drop-offs so that you can improve the customer experience and, consequently, improve your conversions.

How We Can Help

We have extensive experience in marketing on the major social media platforms. Leverage our experience to correctly target your audience and set up the tracking of your ad. We can manage everything from the research, setup, management, and reporting of your marketing campaign. We can also produce artwork that will catch the attention of your target audience.