Why SEO
Why Invest In SEO Services?
7 Profitable reasons for your business to invest in SEO (and Internet Marketing as a whole)
- Improve your online presence
- Gain prospects that are already actively looking for your product or service
- Increase sales and, consequently, income
- Grow up local or national customer base
- Strengthen your brand equity
- Outperform your competitors
- Dominate your market
SEO is cost-effective and offers the added advantage of clearly tracking your return on investment (ROI)
The Layman’s Guide To SEO Services
To save you the pain of listening to our Digital Gibberish, we have attempted a Layman’s approach to explain how all online businesses start out and the role of SEO to improve business performance.
Here goes…
The Problem
Having an attractive company website can be likened to having an attractive online office or storefront. However, if your company is located in some back street where your ideal prospects never venture, it does not matter how attractive it is, you are going to lose all ‘walk-in’ business to your competitors who have their offices in prime locations.
The Challenge
In the online world all new offices start out in a back street somewhere. You can’t just move to a better location. You have to prove to search engines like Google that your business deserves a prime location more than your competitors who are currently enjoying that prime spot.
The Solution
Our Effective SEO services helps move your company out of the back streets and into a prime location where prospects are actively looking for what you have to offer.
The Reward
Your business will be right there where your ideal prospects are actively looking for your products or services. That means that you will receive a ton of ‘walk-in’ buyers who are already motivated to make a purchase or book your services. More than this, you are in a prime location so your prospects will know that you are a reputable, trustworthy brand, making that buying decision so much easier. Ultimately, this will result in a significant growth in sales, and as a consequence, income into your business.
In a nutshell, we create the Relevance, Trust and Authority for your website that forces Google to rank your site at the top of the Search Engine – The PRIME LOCATION for your business.
AND that is where you will be found by hordes of customers actively looking for what you have to offer!
Clients
Some CLients That We Have Partnered With
What Sets Us Apart as an SEO Company?
Power Partners
We consider ourselves to be more than a provider of Digital Marketing and SEO Services. We are your Power Partner. We understand the dynamics of business and align our Digital Marketing and SEO efforts to drive your company goals and objectives.
Results Driven
Unlike SEO agencies that charge you for time spent on SEO activies, we opt to go the extra mile and put in whatever it takes to get you results. We believe that if you are getting ongoing results that benefit your business, you will always remain our client.
A Focus on ROI
You employ our services to increase your exposure and drive prospects to your website so that you can enjoy increased sales and income. Thus, we measure our results not only by how well your site is ranking, but also by your Return on Investment.
Find the Right SEO Solution For Your Business
There is no one-size-fits-all when it comes to SEO and to we would need to look at your specific business, goals, and market environment to give you an SEO proposal that makes sense. That said, the options below should help to give you an idea of what SEO category you fall into.
Local SEO is targeted at companies that have a local presence. These companies would typically want to rank for ‘Keyword + Area’. For instance, a real estate company in Cape Town might want to rank for ‘houses for sale in Cape Town’ or ‘estate agents Cape Town’. So, then, Cape Town targeted SEO Services for a Cape Town based business.
National SEO is aimed at companies that either service or provide products in multiple areas and are not looking to establish a local presence. These companies would like to be seen by prospects nationally.
If you fall into this category, you would simply want to rank for a keyword without an area added at the end. So as an example, a florist that delivers to any national destination might want to rank for ‘Online Florist’ or ‘send flowers nationally’ or perhaps ‘send flowers online’.
International SEO is similar to national SEO except for that national SEO will target the local search engine (google.co.za) whereas international SEO will target Google.com
Okay, so I made that name up, but hybrid SEO services would be a combination of any of the above. This would typically benefit a company with multiple branches or a franchise. In this case such a company might want a national or international presence, but each branch or franchisee may require local presence.
While E-Commerce SEO can focus on a local, national, or global market, it deserves its own mention because there are a number of unique elements that require a specialised focus when it comes to optimizing an online store. We have enjoyed great success in both the development and search engine optimization of e-commerce sites. If you are looking to start an e-commerce site or have one and you would like to see it rank better or improve conversions, let us do the same for you.
Ready To Grow Your Business Online?
Contact us to get started today!